![]() ![]() Her claim: Girl with a Daisy, the card that started it all, was her creation, and when executives decided to market their strawberry character, they turned to her and asked her to draw a pinker and berrier version nearly identical to the final product. In 1982, freelance illustrator Barbi Sargent sued American Greetings. Sales in 1981 were estimated between $300 and $500 million. She was almost lost in a lawsuit.īy the early ‘80s, the Strawberry Shortcake franchise had become a multimedia juggernaut. She became the model for “Strawberry Patches,” until the company changed the name because it was already being used elsewhere, and Strawberry Shortcake was born. A bestselling Valentine’s Day card, Girl with a Daisy, featured a little girl wearing a big bonnet with strawberries. A few years earlier, executive Jack Chojnacki had noticed how well merchandise with strawberries was selling, and asked his Cleveland team to come up with a strawberry-themed character that would also resonate with fans of the company’s popular “Blue Girl,” Holly Hobbie. ![]() The American Greetings Corporation debuted Strawberry Shortcake on a greeting card in 1979. Strawberry Shortcake started out as a greeting card. Here are 10 things you may not have known about this berry sweet cartoon franchise. Strawberry may already be in her mid-40s, but she continues to win over younger fans and maintain an impressive presence in the pop culture landscape, with a Netflix series and plenty of merchandise, much of it in the “classic” style, on store shelves. ![]() For Gen Xers and elder Millennials, there’s nothing like the scent of Strawberry Shortcake and her dessert-themed friends for bringing back fond childhood memories. ![]()
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